Ordering your size and receiving someone else's.
That is the experience this brand was built to fix. Not with better marketing about inclusivity — with published numbers you can check before you spend anything.
Most plus-size lingerie is a straight-size pattern, made bigger.
Grade a size 8 pattern up to a 3X and every measurement grows at the same rate. Real bodies do not work that way. The bust-to-waist ratio changes. The torso gets longer. The band needs to sit differently. A scaled pattern ignores all of it, which is why so much plus-size lingerie pulls at the shoulder, gaps at the band, or rides up through the body.
Then it gets photographed on a model two or three sizes below the range being sold, with no measurements published, and listed against a size chart nobody verified against an actual garment. You are asked to guess, and when the guess is wrong, the return is your problem.
I started Mirelora because I was tired of guessing.
[Two or three paragraphs in your own voice. What you were trying to buy, what went wrong, and the moment you decided to do it differently. Keep it specific — a particular order, a particular size, a particular disappointment. Specific beats polished every time.]
[Then say what you decided: sample first, measure it, publish the numbers, and only then decide whether it deserves to be listed. And what you promise: if a piece does not fit the way the record says, write to me directly and I will fix it.]
Four steps, in this order, every time.
None of this is complicated. It is just slower than buying a catalogue of supplier photos and listing them, which is why most stores in this category do not do it.
Sample first
Nothing gets listed from a photograph. We order the sample, and a good proportion of what we order never makes it to the site.
Measure it twice
Flat, then again at full stretch. Fabric weight, stretch percentage, closure and strap adjustment range all get recorded.
Photograph it on the range we sell
On a plus-size fit model, and we publish her height, bust, waist and hip along with the exact size on her body.
Publish the numbers, then decide
If the measurements do not hold up, or the piece only works on one body type, it does not get listed at all.
The questions you would ask if we were in a shop.
We would rather answer these plainly than have you wonder.
[State the real answer — the month you launched.] We are new, and we are not going to pretend otherwise. That is exactly why the fit record exists and why the first exchange is free in both directions: a new brand asking for trust should carry the sizing risk, not hand it to you.
[Name the country and, if you can, the region. Say whether pieces are sourced from existing manufacturers or made to your own patterns, and be honest that this changes as the range develops.] We will always answer this specifically if you email and ask about a particular style.
[Legal entity name], registered in [state/country]. Payments are handled by Stripe, so your card details never touch our systems. If you want to check us before ordering, email and a person will reply — that is the fastest way to find out whether there is anybody here.
Because it comes off garments we have measured, and because we publish the model’s measurements next to the size she is wearing so you can check our work against the photograph. If the piece does not fit the way the record says, we refund in full and cover return shipping — that clause is the guarantee behind the claim.
Because we launched recently and nobody has left one yet. We are not going to buy them or write them. Every verified review will be published as written, including the critical ones.
Email us. We would rather tell you honestly that we cannot fit you yet than sell you something that will not work. [If you plan to extend the range, say so and say when.]
Four things we will not do.
These are easier to state than to keep, which is why they are written down where you can hold us to them.
No invented reviews or customer counts
Not now, not when it would be convenient. Every rating on this site will come from a verified order.
No straight-size models in a plus-size range
Every photograph is shot on a body inside the range we sell, with her measurements published.
No unverified size chart
If we have not measured it, it does not go up. A style with an incomplete fit record shows no record at all rather than a half-filled one.
No scaled-up patterns sold as plus size
Independent grading, or we do not list it.
Start with the fit record.
Open any style and the first thing you will see is who is in the photograph and what size she is wearing.